Personalised Promotional Products
Personalised Promotional products, promotional items or promotional gifts refer to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, brand, logo or slogan, and given away at trade shows, used at conferences and exhibitions or as general giveaways.
Products and uses
Almost anything can be personalised with a companyâ€™s name or logo and used for promotion. Common items include t-shirts, caps, key chains, badges, pens, mugs and mouse mats. The largest product category for promotional products is wearable items, which makes up more than 30% of the total.
Most promotional products are relatively small and low cost, but can range to higher end items like awards, expensive watches, jewellery, quality luggage and televisions.
Personalised business gifts used to foster customer goodwill and staff retention are the most common use for promotional products 18.5%. Other objectives that marketing departments use promotional products for include tradeshow traffic-building, brand awareness, public relations, employee relations and events, dealer and distributor programs, new customer generation, not-for-profit programs, employee service awards, new product introductions, internal incentive programs, safety education, training, customer referrals and marketing research.
Personalised promotional items as a tool for non profit organisations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example is the silicon wrist band, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.