Using Mugs for advertising
Our website designers used promotional mugs in their recent promotional campaign.
Sometimes traditional promotional products are the best. You might think that mugs are old hat. But our website designers recently used them to great effect.
The Website Business purchased 75 mugs printed in two colour. Their brand image is a cartoon of their owner. So we printed this cartoon on one side of the mug with a branded message on the other side. The result was a fun mug that makes people smile with enough information to link people back to their business.
What they did next was suggest to whoever received the mug that in return for this gift the did a selfie of themselves having a cup of tea and posted it to facebook. Because the mug was fun, and the idea was fun it went down really well. So the mug created some engagement with the client, and then the viral effect of them posting their photos on their walls added a little extra.
There are plenty of other things you could do. what if you had a little call to action that told people to go to a competition web page, or you could put a QR code on the mug too.
Mugs are affordable, and useful to the client. Typically at work we wont have posh mugs. So something you are given for free gets used and circulated. Its a pretty powerful thing to do.