Personalised promotional products, personalised promotional items or personalised promotional gifts refer to articles of
personalised merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, brand, logo or
slogan, and given away at trade shows, used at conferences and exhibitions or as general giveaways.
Products and uses
Almost anything can be
personalised with a company's name or logo and used for promotion. Common items include promotional t-shirts, promotional caps, promotional key chains,
promotional badges, promotional pens, promotional mugs and promotional mouse mats. The largest product category for promotional products is wearable
items, which makes up more than 30% of the total.
Most promotional products are relatively small and low cost, but can range to higher end items
like awards, expensive watches, jewellery, quality luggage and televisions. See our range of Business Gifts.
Personalised promotional items as a
tool for non profit organisations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent
example is the silicon wrist band, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
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